Sprouts is one of the specialty grocery store chains that operates in a niche segment, offering selected specialty grocery products. The chain is privately owned and having stores spread across Arizona, California, Colorado and Texas, with over five thousand associates. The company’s unwavering commitment towards its customers has led the business to grow and the chain is expected to have over fifty stores by 2010.

The Sprouts stores are essentially smaller than a regular supermarket, offering exclusive fresh food products, produce, healthy foods and nutritional supplements, organic foods, vitamins and other specialty groceries. This ensures that the stores face lesser competition and cater to a focused market with specialized products.