Rainbow Food Stores are known for their wide selections of top quality fresh foods and a huge variety of groceries. Making shopping an enjoyable and hassle-free experience is the goal of the company. The stores also offer in-store bakeries, and a delicatessen counter that is well stocked with a fine selection of cold meats, salads, pies and cheese. There is a large healthcare and beauty care section, and an extensive range of beer, spirit and award-winning wine collections from all over the world.

Rainbow Food Stores is owned and operated by Roundy’s Supermarkets that runs over 155 retail grocery stores under various banners in Wisconsin, Minnesota and Illinois. The distribution network of the company is strong, and it ensures fresh and high quality products at all its stores at all times.