Quality Food Centers (QFC) is one of the major supermarket chains, based out of Bellevue in Washington. The company operates more than 75 stores in the Puget Sound area in Washington and in the Portland metropolitan area in Oregon. QFC is a part of the Kroger Co. and the other dominant supermarket in its territory is Safeway. However, QFC positions itself as a smaller upscale supermarket that gives it a differentiated identity.

The growth of QFC has been expanding mainly through acquisitions in the past. The inherent strengths of the Kroger group provide it with a strong opportunity to deliver best value for money to the customers and keep them loyal to the store. QFC uses a preferred customer card that helps to maintain a connection with customers and offer them special schemes and discounts.