By Randy Wilson
Selling Animal Jewelry is fun, profitable and exciting. The demand for this kind of jewelry is growing consistently day-by-day. When pursued in right way, it will earn you handsome revenues. However, like any other line of business, it requires intelligence, focus, the will to do proper research, and educated decisions. The initial investments in time and attention may seem steep, but once you have learned the ropes you shall find that it is one of the most worthwhile things you can do if you're considering running a business from home.
Understand what your business is about:
Simply put, selling Animal Jewelry deals in jewelry items shaped like animals. Why are these products in demand? It is because every animal has a unique personality and attitude, and many people like to express their own personalities through animal shapes.
Think of a common animal like a dog. What does it make you think of? Dogs are faithful and friendly. Now if a person wants to advertise the fact that he or she is a friendly and faithful person, he or she could do this by wearing a piece of animal jewelry shaped like a dog. Likewise, cat jewelry can express grace and sleekness, wolf or tiger jewelry can speak of power and aggression, and so on. In the Animal Jewelry Business, you need to be attuned to the customer's needs, and learn a good bit of animal symbolism.
When starting your Animal Jewelry Business, you first need to identify your target section of the market. What animal motifs you want to stock shall depend upon that. For example, if you're thinking of setting up a shop for children or young females, cat jewelry is a good idea. Children generally like cats, and young women admire a cat's smooth and sexy appeal. On the other hand, if you're expecting more male customers, you shall want to concentrate more upon animal motifs that exude confidence and masculine power - lions and tigers, bulls and rhinos.
If you're setting up an internet-based Animal Jewelry Business, however, you had better keep a little of everything. To be able to say 'yes' in answer to animal motif enquiries, it's important to have an understanding of the different reasons people buy and wear animal jewelry. Some may simply want to wear their star sign - so you'll need to store fish motifs for Pisces, sheep motifs for Aries, Lion motifs for Leo and so on. Others may want to make a statement about animal conservation, so also stock famously endangered animals like the panda or the African cheetah. Some motifs are attractive simply for their bright looks - so don't forget about parrots and the macaw.
Essential Equipment and Success Tips:
At the very beginning, you need to decide what kind of Animal Jewelry Business you shall be doing. What are your product sources? If you're artistically inclined and have the necessary skills, you may of course fashion your products yourself. This is the cheapest option in terms of monetary cost, but not in terms of time or labor. You shall need sculpting tools and animal-shaped casts, and a heating apparatus.
Others wanting to set up an Animal Jewelry Business will prefer to buy the finished goods at wholesale rates from a larger shop, and sell retail. This is by far the easiest way to gain entrance in the business, and is ideal for small start-ups. An even more profitable approach is to establish direct contact with the manufacturer, and import the goods if necessary. This method, though yielding greater profits, may not be suitable for first-timers and start-ups, because it involves legal hassles and overseas duties. Another excellent strategy for a newcomer is to become an affiliate with an existing Animal Jewelry Business. This is the lowest-cost approach, and sets you up in terms of both experience and finance, for starting your own full-fledged enterprise later.
Estimated Start-Up Costs and Financing Sources:
The Animal Jewelry Business can be quite low-cost if you plan it right. Usually you can launch one with your own money, since you don't need advanced equipment at the very beginning. Even if you're fashioning your product yourself, the cost of the associated hardware is minimal. But if you still can't manage it out of your savings, money lending institutions like banks shouldn't be reluctant to lend to you, because it's a good investment for them - they should know that the Animal Jewelry Business is more likely to succeed than not.
As the demand for animal jewelry grows worldwide, your Animal Jewelry will provide you with huge income potential. Provided you keep your prices reasonable and your jewelry attractive, there's virtually no end to the profits you can make.
Advertising, Marketing Methods and Tips:
Selling your product need not be difficult if you're willing to do a little research. Festivals, fairs, craft shows and other community events are a great place to begin testing the market for your Animal Jewelry Business. Gather info on which event attracts what kind of crowd, and base your selection on that. First-timers will do well to go for small, low-cost booths (usually under $100) until they gather more confidence and experience.
You may also try out your products at home parties, and test the waters in terms of quality and acceptance. Other cheap options include putting them up for auction or sale on on EBay or Yahoo. Opening your own Animal Jewelry Business website will involve costs like domain name rentals and hosting fees, not to speak of search engine optimization costs and Video tutorials and stunning templates show you designing fees. So it may be best to try out a few low-investment methods before going into it in a big way.
About the author:
© Copyright Randy Wilson, All Rights Reserved. Randy has dozens of home based business articles such as Medical Billing Business. You can also sign up for Randy's free newsletter and 8 different FREE e-courses:Profitable Home Business Newsletter.