In fact, the town of Oxnard derived its name from brothers who built a factory there to process sugar beets, a profitable early crop. Thanks to fertile lands and abundant rainfall, the area now serves as a top producer of strawberries, lima beans, lemons, and celery. The oil industry and the military also rank as major employers, along with electronics and tourism. Throughout its periods of growth, Ventura County has had the foresight to maintain its communities' small-town charm, as well as their history. Naturally, the coast is a perpetual draw, and area beaches are frequented by residents and visitors alike. Off the coast, the Channel Islands are a favorite of outdoor enthusiasts as well. While you're around, you'll definitely want to visit San Buenaventura Mission, Ventura Harbor, and Ventura's City Hall, not to mention Carnegie Art Museum and Heritage Square in Oxnard. They're just brief indication of the all-American appeal that brings folks to the county for business, for pleasure, and for fun.