YES! You’ve taken the first most important step in starting your business – you’ve got the idea, a plan and now you need a killer name.
Most of business experts undoubtedly agree that a name of a business can either make or break that business. In short – your business name is a BIG KEY to your success.
Some of the biggest trade names in the world such as Coke, Google and Nike are not just remembered because they produce quality products. Their products were popular because their name stood out from the rest. Isn’t that why you tried them out in the first place?
Well here are some simple tips that you can follow to bring that million dollar name to your business.
Unless you have a very GOOD reason to have a complicated name for your business, keep the name simple. A simple name is easy to remember and easy to use to grab people’s attention.
- Clarify what your business does
Your business name shouldn’t be just a nice name. It should clarify what the business’s products or service do. Although your business could be easy to find in the yellow pages, if customers or clients can’t recall what your business do by seeing the name then it’s as if you didn’t exist to them anyway. So your business name plays a crucial role in clarifying your business.
Yes, it’s nice to have a name that goes with what’s trendy right now, but what will eventually happen is that the trend will ware off and so will your business reputation. People will only remember your business as something current at the time and will forget in time.
- Select a name that reflect your target customer base
If you’re product is directed towards children then your business name should be something simple, catchy and fun. Children won’t remember a product that has a complicated name or something that won’t catch their attention.
….and last but not least
If possible, coming up with a unique name will do wonders for your business. Of course, they are not easy to find but sometimes experts at the name game can give you some ideas and tips which might be worth the cost.