Excitement in the world of video gaming always stays alive with innovative new gaming software, new products and newer technologies coming up constantly.

Xbox 360 also leads this exciting world of gaming from the frontlines, by bringing out some of the most outstanding products and features from their stable regularly.

Some the hottest and the latest happenings in the universe of Xbox 360 are listed as follows:

NEW XBOX EXPERIENCE

The official launch of the much-awaited New Xbox Experience on Xbox Live service on November 19, 2008 promises to transform the world of gaming forever, and take the gaming experience to any entirely different level.

This new launch is expected to feature LIVE Parties where you can create a virtual party on your television set with up to 7 friends, while chatting, sharing pictures, playing games and entertaining people sitting in different locations in real-time. Other sensational features include "Personality Plus" with your personal customized avatars, "On-demand Entertainment" with innumerable movies and TV programs, and "Community-Created Games" for the first time in the history of console gaming.

NEW HOLIDAY PACKAGE INCLUDING FREE GAMES

The new Xbox 360 Arcade for the Holiday season is being offered with six free games that include SEGA Superstars Tennis and 5 Xbox LIVE Arcade games. In addition, the Xbox Premium and Elite packages come with two special games LEGO Indiana Jones and Kung Fu Panda free of charge.

NEW ARCADE LIVE GAME ANNOUNCEMENTS AT THE TOKYO GAME SHOW

Seven new 360 Arcade LIVE games announced at the Tokyo game show as follows:

Arkanoid Live

The King of Fighters '98 Ultimate Match

Metal Slug 7

Meteors Wars

R-Type Dimensions

Space Invaders Extreme

Tenchu: Shadow Assault

UNIVERSAL MUSIC GROUP ARTISTS FEATURE ON XBOX 360

The Universal Music Group owns the largest catalog of music titles in the music industry, that includes many of the world's most popular singers and musicians of the last one century. A great number of music videos of Universal are now available for download from the Xbox LIVE Marketplace.

HOTTEST AND MOST ANTICIPATED XBOX 360 GAME TITLES

HALO 3: RECON: The Tokyo Game Show became the launch pad for this epic game that is creating a frenzy in the gaming industry.

HALO WARS: The most eagerly awaited Xbox 360 exclusive strategy game, Halo Wars, will hit the market in early 2009, and promises a most thrilling game-play for the players.

FABLE II: It is a highly anticipated sequel to a great original that promises totally innovative real-time game-play and an amazing level of action Role Playing Game (RPG).

XBOX 360 ROLLS OUT RED WIRELESS CONTROLLER

This holiday season, the Xbox 360 gives a special limited-edition opportunity to its followers to accessorize their consoles one step further. The wireless controllers will be offered for a limited period in a dashing red color that will add a whole new look to the console unit, and also allow the user uninterrupted wireless gaming up to 25 hours on a single charge.

SUMMARY: The world of Xbox 360 is inundated with a flurry of absolutely hottest and latest events, news, products, features and downloads all the time. The action and excitement never stops at Xbox 360, and the user never gets a chance for boredom or monotony.