By: Aaron Serruya

Since opening the first Yogen Früz outlet in 1986, at the Promenade Mall, in Thornhill, Ontario, Canada, Yogen Früz has enjoyed 23 years of continuous viability and profitability in Canada and around the world.  The Company never expected to experience this type of global success, but feel privileged that they have been given the opportunity to touch so many lives in offering our healthy products and helping people get themselves set up in business.  When you think that Yogen Früz was just an idea in two young boys’ minds, it really is overwhelming, but that’s also what keeps the drive going. It’s very gratifying to know that you’ve assisted other people in achieving their own goals.  I have learned that people will forget what you said and what you did, but they will remember how you made them feel. We are focused on providing consumers with healthy and “better for you” products as part of an effort to cope with the stresses of modern living in our active lifestyle.

Today with our new assortment of proprietary Probiotic frozen yogurt and our dairy and non-dairy smoothies, Yogen Früz continues its strong tradition of market innovation and leadership.  Yogen Früz’s “Better For You” program aims to continue brand presence as a healthy choice lifestyle product, for every member of the family, by providing customers with a healthy alternative to fast food that’s great tasting and nutritious, making it a great product for today’s active lifestyle.

We came to the conclusion long ago that healthy and functional alternative foods were going to eventually dominate peoples eating habits. We’ve seen a tremendous increased interest in nutritional and healthy foods in North America, and this waive is reflective of what’s happening in most markets around the world. With the strong disposable income that baby boomers possess, they are constantly looking for “better for you” alternative foods that will enhance their everyday lifestyle.

Yogen Früz is the largest franchisor of stores serving primarily frozen yogurt, with over 1,100 locations operating in more then 20 countries worldwide.  We are now focused on our global expansion plan and are seeking franchise partners to grow with us.  We look forward to presenting more of our healthy frozen dessert to consumers while adding scope and depth to our franchising business in the USA and internationally.  When you have had as much fun as we have developing the Yogen Fruz concept, nothing is a challenge or an obstacle – it’s just an opportunity.

We have built our franchising system on the basis of selling franchises to owner operators. We stress customer service and product quality, and we believe that this can be best delivered to the customer through an owner-operator who is effectively at the location all of the time. Buying a franchise means they don’t have to start from scratch.  They get to work with an established brand name and they obtain the right to sell its products and services.  Buying a franchise allows an individual to start a business with considerable help and assistance from the Franchisor. For an individual to open a business on his/her own is a scary prospect, and if he/she does not have much business experience, he/she could come up against some unexpected obstacles. Buying a Franchise enables the individuals to work with the Franchiser and to learn from their prior experiences and mistakes, in order to enhance the likelihood of their own success. Franchises continue to be a dominant force in many industries, generating billions in sales annually globally.  According to experts in just 10 years from now, almost half of everything we buy will be purchased from a franchise!  The dream of individuals of owning a business is stronger then ever before, and franchising is an exciting part of that dream.  Regarding our international Master Franchise development partners, we look for groups who are passionate about bringing the Yogen Fruz experience to their local market who have the real estate connections and knowledge required. It’s important that they feel the same dedication and commitment to the business that we do.

Online
Email, Marketing
Outdoor Advertising
Direct Mail
Electronic Display

The Yogen Früz franchise system is based on years of experience in retail operations and franchising. We will provide you with a complete turn-key solution which includes the following:

Location – Usually Yogen Früz will select the location and negotiate the lease. If you already have your own location, we will provide you with our opinion as to its suitability.

Training – Training Program will be provided at our Head Office for approximately 1 week and at the store level for approximately 1 week.

Design, Layout and Construction – We will assist you in the planning, the layout and the construction of your Yogen Früz outlet. The franchisee is given a turn-key set up. You will be responsible for all costs of construction and equipment.

Trademarks – As a franchisee you will be entitled to the use of the Yogen Früz name and registered trademarks in connection with the operation of your unit.

Store Set-Up and Opening Assistance – One of our field representatives will assist you in setting up your shop. You will receive one week of training at our training centre. This will be followed by the field representative spending one week at your shop to ensure a smooth “Grand Opening”.

Recipes – Yogen Früz franchisees will be provided with all the necessary recipes to properly operate your business.

On-Going Assistance – A field representative will visit your outlet regularly to offer assistance and review your operation. The franchisee is always free to call our Head Office if he/she requires any assistance.

Purchasing – As a franchisee we will assist you in the purchasing of supplies. You will be given a list of “Authorized Suppliers”. The franchisee will benefit from the purchasing power of Yogen Früz.

Manuals – We will provide you with the Operations Manual. This Manual is a complete guide for the day-to-day operation of the business, as well as the reference for policies and procedures employed by the Company.

Aaron Serruya - President          
905-479-8762                
franchise@yogenfruz.com
www.yogenfruz.com