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KidzArt! - Children Franchise
Ariel Shlien - CEO of Mad Science

1. What inspired Mad Science?

As a 15 year old kid I wanted to make some extra pocket money, have fun, and make a difference at the same time! My brother and I used to play with model rockets and do all kinds of cool experiments that fascinated the kids in my neighborhood. A local Y asked me to do some after school programs which quickly grew into multiple classes with waiting lists. One day, two moms asked me if I could do their child's birthday party. Mad Science was born and the rest is history!

2. What is unique about the Mad Science Program?

Mad Science is a service business that is all about inspiring children and sparking their imagination. At the core of the business is our proven model that combines hands on, engaging activities that are also educational. We want kids to have fun, but learn something at the same time. In fact, they enjoy themselves so much that they don’t even realize they are learning.

3. Tell us more about your franchising program?

The Mad Science Franchise program is a complete business system with extensive training and support, that helps you get into the Mad Science business as easily and efficiently as possible. Once trained, Franchisees focus on promoting their business and scheduling presentations, which are delivered by their staff of part-time Instructors. No science background is required! We want our franchisees to concentrate on building relationships with local schools, parents, community centers and other potential customers. They also hire and train a staff of part-time instructors who deliver the programs they sell. Our franchisees build strong relationships with school and community decision-makers, becoming highly-valued partners in education.

4. Describe your ideal franchisee.

We seek driven, entrepreneurial and sales and marketing oriented people who have a strong understanding of the community. We want people who enjoy spending their time building warm and trusting relationships with local schools, parents, children, and community groups. This hard-won trust is very important to us and is core to our business.

5. How successful is your franchising operation today?

We are very proud of where the company is today. We are a fast growing, global operation with 200+ franchises in 28 countries. The company encompasses a family of education, entertainment and production companies serving children, parents and communities around the globe.

Our company's operations include managing an international franchise system, distributing large-scale touring shows, and overseeing the strategic growth of the Mad Science brand through innovative ventures and corporate partnerships. Mad Science is the world’s most recognized fun science brand.

6. What kind of support do you offer your franchisees?

We offer tremendous training both at our head office and on-site. We have an entire department of people at our head office that focus on creating new content and programs. Mad Science franchisees receive a comprehensive training package to get them started as well as unmatched support to help them grow their business. Our team provides new franchisees with the materials, training and support they need to establish Mad Science in their community. In addition, we have extensive systems to help franchisees connect with each other and leverage their collective experience and strategies.

7. Do you believe that Mad Science is a good opportunity for women?

Definitely! Our franchise opportunity offers women tremendous flexibility, meaningful income and a community oriented business that inspires children. We already have a large proportion of women as franchise owners.

8. Your advice to our mom-preneurs?

Just go for it! With the right opportunity, you can balance career, family, community and you!

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