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Opportunity
Franchise, Franchisor and Franchise

If you are a bizy mom who is willing to become independent, self-sufficient while being flexible, franchising is the best option for you. But before stepping in to franchising it is essential to know what it is all about. So let’s look at the following case study.

Michele Reed is a wife and mother of four children residing in Georgia. Previously she was employed as a manager at Verizon Communications. She obtained a certificate in interior design and started her own freelance business career - Interiors by Michele. As a result of poor demand, her business failed. However, she was offered significant compensation when Verizon downsized. She utilized $30,000 out of this to purchase her franchise from Decor & You which included 88 franchisees who were engaged in consultation of interior design. Guess what? The rest is history. Her business grew swiftly and today she is the successful owner of her own franchise which, this year projects earnings of $350,000.

Franchising is where an established business grants authority for individuals or organizations to use its business system. This is normally initiated using a franchise agreement. The entity which authorizes is termed as the Franchisor (Decor & You in the example) and the other party who is been granted the authority is called the Franchisee (Michele Reed).

An initial investment is often required which includes the franchise fee as well as provisions for training and samples. Generally a contribution is required be paid to the franchisor by the franchisee based on the earnings.

On the other hand the franchisor is expected to support the franchisee in every step of the way for the franchise to become successful. Reeds acknowledges the value of training and support given and continue to receive by her regional director who seemed to be available 24/7.

The advantages of franchise as a start up business includes,

  • Low start-up capital
  • Flexible schedule
  • Almost guaranteed earnings
  • A greater degree of support ,advice and training from the franchisee

Since the business process is already well established by its founders, if you are a committed individual with some common sense you are almost guaranteed to become successful. However, before stepping into franchising still you need to do considerable research to understand what could work for you.

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