Nina Zapala Profile
Nina Zapala has a knack for zeroing in on the useful ideas and practical methods that are making a difference in the world of hospitality marketing. Her insights and strategic approaches have shaped some of the most successful public relations campaigns in the industry. When it comes to trend spotting, Zapala has an almost Zen-like take on the issue, sensing opportunities that others miss. She uses these opportunities to gain editorial placements for her clients in national, regional, local, online outlets and social networks . Her ability to combine trends with creative story angles has resulted in numerous Golden Bell Awards presented on behalf of the Hospitality Sales and Marketing Association International. Her articles have appeared in trade journals such as the Public Relations Society of America’s Tactics, and she is often quoted in O’Dwyers. Because of her experience, and favorable relationships with writers, Zapala was inducted into the prestigious Society of American Travel Writer’s, and has been an associate member since 1999.
Before co-founding Fareed Zapala Koepke, Zapala had an interesting and varied career spanning more than fifteen years. Her previous experience includes posts as a television producer, corporate communications executive, advertising agency director, and a tour and travel public relations consultant. These experiences have created a deep reservoir of knowledge, and have equipped her to excel in today’s fast paced communications environment.