Sending a press release is a great way to draw attention to your business. This can be utilized if you are adding a new product or service to your business or you brought on a key member to your staff. Also, if you will be doing a presentation or participating in a trade show, send out a press release. It is a cost effective way to get your news out to a large audience.

A press release should express enough excitement to generate interest. It should be professionally written, including proper grammar and layout. Some key points to keep in mind:

•  Be concise and leave out overly descriptive words. Try to keep it to 1 page.
• A captivating headline will want them to read more. A subhead can be used to further peak their interest.
• The first few sentences should tell your story. If the reader puts it down after reading the first few lines, they should be able to know the message you are sending.
• You may have fabulous news to share, but the media is only looking for a good story – so give them a good one.  Tie it into a current event to help make it newsworthy. For example, is your business doing something special to weather the economic storm?
• A reporter may not contact you before they run your story. Therefore, tell your story the way you want it to be printed. You can find out if it has been used in a news article, by setting up Google Alerts that contain the title of your press release and any keywords you used.
• Include your credentials as to why you are qualified to be the best in your field. Adding a quote from a customer that has used your product or service and how it benefited them will help add credibility.
• Conclude with the boilerplate which should include company and name the information the media should contact, address, phone, fax, e-mail and website.

Press releases can be sent directly to each media outlet or the news wires, which the media taps into to find newsworthy topics. Now that you have the basics of the press release, go spread the word about your company.

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