Who Are My Best Customers
How do you select the best prospects to meet and hopefully sell to them?  The process of finding the best customers involves selecting a target or group of prospects who are very likely to buy fr....
What Is a Great Business Idea for ME?
Have you ever thought, “Everyone else has a great business idea; why can’t I think of one?”  The truth is that very few businesses start with a great idea just snatched out of t....
What Do You Want from Your Business
Most women want more from their business endeavor than just money.  Profit is important but there are other things on the list too.  Here is a way to look at what return you want from your b....
Is there a Risk in Starting a Business?
Yes, there is usually a risk in starting a business.  But what kind?  Can you reduce the risk so that you are comfortable moving forward?  Let’s look at some examples. If you s....
Three Ways to Reach Your Best Prospects
There are three ways to reach your best prospects, your target market.  Sometimes you can identify them and reach them directly, other situations may require that you become known so they can fin....
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