The following are basic guidelines of Ethical business practices in online business environment. They help online entrepreneurs to do their business in honesty, clarity, accuracy and consistency. 1. Commitment to customer satisfaction Customers are the primary building blocks of any business, whether it is online or offline. No business can exist without customers. The satisfaction of customers’ needs to be set as primary focus of online businesses and should be put on top of any other business activities carried out. In addition, they should always seek a way to grow their performances for a better level of customer satisfaction. 2. Clear and honest presentation of products or services All products and services offered should be presented clearly and honestly so that the customers may know the exact nature of what is being offered. Prices and the terms of payment and charges should be stated clearly and accurately. All descriptions and promises should be in consistence with actual conditions and situations. 3. Delivering products and services as promised All the needed information in regard to delivering products and services such as, time of shipment, billing information, customer cancellation periods, and the like should be stated clearly and in detail. And all promises should be kept during delivery. If not possible, you should explain for your customers why it is so and apologize for any delays and unfulfilled promises and adjust all the mistakes as soon as possible. 4. Respectful communication with your customers All information on your website should be easy to find, read, and understand. Besides it should be organized in a respectful manner. Do not try to force or use aggressive ways of communication. Never ever cheat. Be polite and try to convince your customers why they need to buy your products or services. This helps you to build positive and long lasting relationships for further business activities. Don’t forget to provide your contact information. 5. Maintaining the right security policies and practices to protect customer information All information collected from your customers should be kept secured and protected. You should avoid unauthorized access and dissemination of customers’ personal information while storing, managing and transferring data. Your company should maintain all the right security policies and practices in order to protect customer information.
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