Eugene is the second largest city in the U.S. State of Oregon and the county seat of Lane County. Eugene is home to the University of Oregon. The city is also noted for its natural beauty, activist political leanings, alternative lifestyles, recreational opportunities (especially bicycling, rafting, and kayaking), and focus on the arts. Eugene's motto is The World's Greatest City of the Arts and Outdoors. It is also referred to as Track Town, USA, and the Emerald City. The Nike corporation had its beginnings in Eugene.