For you who are intending to start that small business, starting up a dating service can be a massive help to your cause. Starting and operating a successful dating can bring in $60,000 or more per year for the sharp, aggressive, imaginative business person. The secret to success with a business of this kind is advertising that presents your services with second to none and revolutionizing business flair - while still maintaining good taste.
Initially, in the process of getting started on the right foot, you need an impressive looking application form. You will need to research on this and normally, a number of successful operations of this sort seem to indicate that a four-page application works well. This should be typeset with an attractive letterhead or company masthead on 11 by 17 inch paper, folded in half to give the impression of a personnel file. Since color is very important in this type of business, your best paper colors are either pale blue or ivory. The better paper stock you can afford, the more impressive your application will be since it will provide a greater aura of credibility to your business, and thus to prospective clients.
In addition to the usual questions such as name, address, telephone number, marital status, place of employment, hobbies, likes and dislikes, your application should also contain a short personality test which is essential for this type of business.
For legal purposes, it is advisable that just before or above the blank for your applicant's signature to include a legal disclaimer to any responsibilities or promises implied and/or not specifically stated within the application.
About the overall business, it’s important to give an effect of upbeat and attractive without being "jivey" since it would appeal to the more conservative or mature as well as the younger generation. Since many of your clients are going to be mature, and be reminded, the mature, intelligent sector of our society is "getting younger" and more vigorous, "still interested in life" more than in years past. In other words, you approach to the business and you business should reflect a modern attitude, but with solid values.
Since you are business will be from home, a reception area of your office will most probably will have to be constructed which should be large and comfortable, with as expensive a look as you can manage. If you can hire a receptionist, she should be attractive, with a vivacious and outgoing personality. She should be able to quickly put your prospective clients at ease, and generally make them feel that belonging to your group is going to be the beginning of happier times, fun, and lasting friendships.
As mentioned earlier, advertising is the key to your success with this project. A small classified ad, run for about a week in the "Personals" column of your area newspaper, should start the ball rolling for you. Some ideas for pulling inquiries from men might
read like this: "Career woman, new to area, seeking dates with honest, fun-loving guys. Call Barbara 123-4567;" or, "Young recent divorcee ready to start dating again. Call Linda at 234-5678. Similarly, for attracting inquiries from women: "Young business executive wants to meet eligible ladies. Call Ron at 345-6789;" or, "Active and ambitious young man wants to meet wholesome, All-American kind of girl “Call Brian at 456-7890."