Birth day cake is an essential item in any birth day party. Kids love colorful and decorated b’day cakes. Further they also prefer their b’day cakes to be in variety of shapes that they like. Due to these reasons b’day cake business has gained a significant growth in the recent times. Therefore this clearly indicates the ability for an individual to get into this business and make a significant return out of it. Further the ability to carryout this particular business even from home has made it very popular among house wives. Any person, who intends to start this a business, may consider the following factors.
The most important factor that you have to consider would be the needs of the customer. Since this business is focused toward the children, the design of the cake and the color of icing that you are going to use should be decided very carefully. In this process you may have to take custom orders according to the requirements of the children. Further you can also make a catalog of most famous cake designs among the children so that the selection of the cake would be easier and the pictures would also help to attract children.
Since this is a business that is related to food, the quality of the cakes that you make should be of very high quality as well. This would require you to buy high quality machinery and material but this would be worth since it would increase the customer satisfaction. If you don’t comply with the proper health and safety rules then there is the chance of getting subjected to penalties as well. In the initial business process you may have a limited capacity. In this case your target should be to cater b’day parties in your residential area. However as the business grows and demand increases, you will have to employ some staff. In this situation you will have to consider a wider market than before. You can even sign agreements with local retailers to give you custom b’day cake orders. Further you can even consider supplying standard b’day cakes to those retail stalls so that the needs of a wider market segment would be satisfied.
With the above process clearly discussed, it would also be important to give some emphasis regarding the skills that you require for this business. This isn’t a business that you need any technical education. What would be important here is the practical knowledge. Therefore if you are a person, who has the ability to make delicious cakes, then you would be a suitable individual to start this business. Further, the skills on decorations would also be an added advantage to make your b’day cakes very popular among kids.
The current business environment has developed in such a way that there is very high competition in any business sector. Therefore it would be very important for you to identify the customer requirements to make the business successful. Further high degree of concentration on the market developments and the competitor services and products would also be very important to make the business more competitive. Therefore to become successful, higher degree of attention to all the factors mentioned above in this article would be important.