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An Introduction to Website Editing

From Website Editing and Proofreading
By Bruce Noeske, www.PalmBeachEditor.com

As a website editor and proofreader, I’ve got more work than I can handle. I keep busy enough for myself, and could move to the next level and hire additional staff if I were so inclined. How did I reach that level? How did I get so busy? It was through motivation to succeed, determination to carve a niche for myself in this largely unexplored career, and identification of a personalized set of short- and long-term goals. Oh, there was a LOT of effort involved too.

It wasn’t easy for me to get started. Once I got started, it wasn’t easy for me to push my business forward. I had no one to guide me, no one to show me how they did the job. Why? Because I knew of no one doing it. But ever since I began exploring the Internet in the mid-1990s, I saw a need for website editing. I saw errors on the screen that I just couldn’t imagine getting through a quality control process. It eventually dawned on me that there IS no quality control process on the Internet. At least not an overall process. Companies that care about their professional image and have the resources to do something about it typically have pretty well-designed websites. Companies who either don’t care about their image or can’t afford an advertising agency’s outrageous prices put their websites up on the Internet with little more than a cursory spell check.

For a long time, I dreamed of doing something about it. I made halfhearted attempts at contacting website owners and pointing out errors. I didn’t get much business because I wasn’t motivated, I didn’t have a plan, and I had no established goals. I knew if I were ever to realize my dreams, I’d have to do a lot of work. I began reading books and newsletters on marketing, both on the Internet and in the offline world. I studied website design to learn what works and what doesn’t work on the Internet. I WROTE DOWN MY GOALS. I began brainstorming my ideas and my methods with friends. I found that vocalizing my goals made them more real, more vivid and more achievable. In other words, I internalized them. Over time, I adjusted my methods, rearranged my priorities, and reorganized my home life. I created my website, www.PalmBeachEditor.com , and launched my home business.

First step? Identify at least three short-term goals and three long-term goals for your business. Write them down. Make them visual reminders of where you want to be in a week, in a month, in a year, in five years. Post them somewhere as a constant reminder. Maybe tape them to the bathroom mirror. I’ve got mine written on index cards taped to the front of my monitor. And by the way, your goals can be fluid. Rewrite them as they change. They’ll work for you if you allow them to.

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