In today’s market environment “customer is the king”. So the firms should ensure “what the customer wants, the customer gets”. In order to ensure this, businesses need effective identification of the customer needs and wants. However it does not prove to be easy and if you ask them, I’m sure you will find out that they are willing to pay anything to get it right.
One alternative approach for this issue is Mystery Shopping. According to this concept businesses introduce mystery shoppers whose main responsibility is to answer questions related to the service quality and related parameters of customer satisfaction. Although they pretend to be real shoppers they are trained individuals who evaluate every aspect of a business from the customer's point of view.
Due to the increased focus on customer satisfaction, mystery shopping has become an established profession as well a business venture today. Apart from the future prospects being good, this is an ideal area for a person who wishes to start up his/her own home business as well.
However as in the case of any business, you need to plan properly before you step in to it. Some of the factors to be considered in the initial phase are as follows.
- Which sector to step in to?
- Which geographical areas you are going to cover?
- What is the average time period per project?
- Whether to hire permanent or temporary employees?
- What extent should the employee be trained to?
After these matters are already addressed the next step is the preparation of a marketing plan. This needs to be comprehensive. Further you should display your professionalism in every step of the way since your target segment is well organized business entities. After all it’s your business which will oversee the extent to which they achieve customer satisfaction in the future. So you need to be pretty serious.
You may find getting that first customer is the most difficult thing. So at the outset you need to make serious efforts to get those initial contracts. However, once you establish yourself you may find out it’s a matter of consolidation as the business starts growing.
As in the case of many businesses the service of a professional such as a lawyer or an accountant improves the quality of the business processes. Further as your business will totally depend on the skill level of your workers, a special emphasis should be provided in training these individuals.
As we discussed earlier mystery shopping is an industry which grows at a considerable rate. In addition to that, since it deals with the most important critical success factor of an organization (customer satisfaction), the returns are quite high as well. This makes it an ideal industry to start up your own business.
If you are interested in working as a mystery shopper rather than starting your own mystery shopping company, please remember NEVER to pay to become a shopper or for information about mystery shopping in general. All the information you need to begin working for mystery shopping companies can be found on the Internet for free. A great place to start is the mystery shopping page at Volition.com.