Have you ever wondered what viral marketing is all about? Viral marketing campaigns are simply marketing strategies used to forward messages to attract visitors to your web site. This basically involves creating messages and convincing the receivers of these messages to spread the word to the others they know.
Viral marketing is ideal for business growth as it facilitates you to reach newer markets and access prospective customers globally. In addition the concept is becoming increasingly popular due to various other reasons such as simplicity to execute the marketing campaign, cost effectiveness, fine targeting, and rapid response rate...etc
Today, viral marketing is used by almost all the large companies on the Internet. Take hotmail the classic example for viral marketing. During the days where only a privileged set of people had access to e-mail, they came up with this brilliant idea to provide free e-mail addresses. They did nothing else than attaching a tag "Get your private, free email at http://www.hotmail.com"at the bottom of each free message. Not only receivers saw this tag, they jumped at the opportunity of getting free e-mail addresses. As a result hotmail achieved phenomenal success within months and the rest is history.
Most people are amazed at the effectiveness of viral marketing which can potentially bring an exponential growth for a firm. One definite form of viral marketing is to provide free services. You already saw this in the case of Hotmail.
Ekwa is another powerful web marketing service which provides the businesses a whole world of benefits. They assist the small entrepreneur to win the business world by helping their customer move apathy to purchase. This service provides the user with a free website along with 10MB upload capacity. Further the user is entitled to have many other viral marketing techniques such as blogs, photo albums, testimonials, articles, message boards, discussion forums and many more. (Please log on to http://www.ekwa.com for further information)
As we already discussed until now, viral marketing provides an excellent opportunity to exploit the market while achieving exponential growth. However this is subject to the condition you have a message which is both compelling enough to spread and firmly supports a brand's values. Of course it is a pity to see hundreds or thousands of qualified people coming to websites but never to return! According to the new research findings, the use of viral marketing has immensely aided companies to avoid this situation thus becoming a popular tool for the firms devising effective online strategies to facilitate its growth.