 Diane MacEachern, the founder and president of Big Green Purse, is passionate about using the marketplace to protect the planet. A best-selling author, award-winning entrepreneur, and innovative thinker, Diane has launched the only company in the U.S. focused specifically on harnessing women's enormous consumer clout for the benefit of the environment. Her website www.biggreenpurse.com, which received the "best green website" of 2007 award from FutureNow, encourages women to green the marketplace by choosing products whose use or manufacture offers the greatest environmental gains. Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, is being called "The Big Green Bible" for the guidance it offers to consumers interested in making lifestyle and shopping choices that will protect them and their environment. Her additional books, articles and speeches motivate women to take actions that will make a difference while encouraging companies to accelerate their transition to a green economy. She helps environmental organizations engage more women as members, activists, and donors while encouraging companies to meet certified environmental standards to reduce "greenwashing" and gain green consumer confidence. Her "One in a Million" Campaign is encouraging a million consumers to shift their spending to certified environmentally-beneficial products.
Diane has worked with companies like Home Depot's EcoOptions program, and institutions like the U.S. Environmental Protection Agency and the United Nations Environment Programme. Her first book, Save Our Planet: 750 Everyday Ways You Can Help Clean Up the Earth, which was featured on national television programs ranging from "Live with Regis and Kathie Lee" to "The ABC Network Television Earth Day Special," is one of the best-selling environmental consumer books ever published. Diane lives in the energy-efficient home she and her family built in 2007. She received her Master's Degree from the School of Natural Resources and Environment at the University of Michigan.
|
Women spend eighty-five cents of every dollar in the marketplace. When we harness the power of our purse -- either by buying less or buying green - - manufacturers respond. Big Green Purse explains exactly how each of us can make a difference -- whether through smaller changes or more substantial shifts. With easy-to-follow, specific information throughout, this book targets key commodities where your dollars can have the most impact and highlights eco-cheap strategies to help you save money but still live and shop green. Empowering and enlightening, Big Green Purse offers sensible, time-saving and immediate strategies for green living that you can incorporate into your life today.