According to Wikipedia, “Desktop Publishing (also known as DTP) combines a personal computer and page layout software to create publication documents on a computer for either large scale publishing or small scale local economical multifunction peripheral output and distribution”. In this process the desktop publishers have to create the page layouts with text, graphics, photos and other visual elements using specially developed software for this purpose. Further, since this job is done using computers and IT facilities, the desktop publishers have the opportunity to carry out the publishing work even from home as well. Therefore, if you are interested in becoming a desktop publisher, then the information provided in the following sections of this article would give you a basic and a clear idea of the activities involved in this process.
Since Desktop Publishing is done on a computer, there are varieties of areas that you should have knowledge on. This includes normal computer operations work as well as ability to work with special software designed for desktop publishing. Adobe InDesign, Microsoft publisher, Scribus, Apple pages can be identified as some of the software used by desktop publishers. Due to this reason computer knowledge and the ability to use varieties of features in those software would be the most important success factor to become successful in this area of work. Further, the computer knowledge to create graphics for point of sale displays, promotional items, outdoor signs, retail design packages, etc will also be required to maintain some competence in the market place. Other activities involved in this job can be explained as follows.
In the initial process of the business you may not be able to undertake large publication jobs. This may mainly be due to capacity constraints. Therefore, as the business grows you should consider recruiting more staff to support you in the business process. Further, depending on the volume of work, you will also have to decide on a method of printing as well. If the publication is small scale, then you might even be able to acquire the required machinery at a lower cost. But however, large scale publishing projects will require a significant amount of printing, in which case, outsourcing to a high quality printer would be the most cost effective and the convenient option.
Desktop publishing is one of the areas that came into life with the development of information technology (IT) and its facilities. Since the modern world is moving towards IT, this can be identified as an area with potential future growth. Due to these reasons, this can be seen as an interesting area to invest in, to make significant return from the market.