Name : Sandy Louth
Email Address : Sandy@AdminSpecialties.com
What kind of Business do you run? : Virtual Administrative & Bookkeeping Services
When did you start it? :
Why did you start it? : For over 20 years, I had always worked as an Administrative Assistant in some
capacity, yet always dreamed of having my own business. I have worked for
Accountants, Software companies, large corporations and small self owned companies.
The last company I worked for required at least 2 ½ to 3 hours of commuting each
day. Then I would do work for them at home in the evenings and on weekends, in
addition. I enjoyed what I did, just not how I was required to do it. Even with
other jobs in the past, there was always work done from home and then sent by
courier or email. In a sense, I was performing Virtual Assistance long before it
I wanted to take the “leap” and it took me a while to do it. I had an outdated
dilapidated computer system, a garage sale printer, an old used desk and frankly, I
was scared to death! I wanted this really bad and my husband gave me the support I
needed to carry on. I researched many ideas on the internet and ran across all of
the “to good to be true” scams and others that made me think I didn’t have it so bad
after all. I knew I was good at what I had done for so long, so it made perfect
sense to continue doing admin work. I found all of the Virtual Assistant articles,
Universities, Clubs, etc. So many of them seemed to be a copy of the last one. I
simply wanted to sell my services based on my experience! I’m not a saleswoman, but
I do believe in myself and my abilities.
What was your inspiration? : My inspiration was a combination of things. The fact I was in a dead end job was
certainly a factor. Knowing I have the knowledge & experience, the desire to spend
more time with my family and having the full support of my husband gave me all the
inspiration I need.
How much capital in terms of resources did you invest to start up your business? : Being that I had a computer, software and other basic equipment, my initial
investment was actually under $100.00
Do you have a website for your business? If yes please provide it :
What do you feel are the basic goals that a business such as yours should reach in
the first year? : First & foremost, your first goal should be to set realistic goals and realize it
will require dedication, determination and hard work to accomplish this. Get the
word out and try to gain a few small clients, perhaps in your immediate area or past
employers before you try to expand. Invest wisely in your business.
For anyone who wishes to start their own WAH business in the same industry as yours, what are your top 3 pieces of advice?
1. Invest in updated equipment & software only as you can afford to. Don't get ahead of yourself!
2. Build your business only at the speed in which you can keep up with it .. .don't overdo it.
3. Know what your niche is and build on that. Promote that niche and don't try to copy others. Do YOUR thing.
Has this business venture allowed you to spend more time or less time with your
family? Absolutely more time and loving every minute of it!
What are the top three marketing strategies that you employed to achieve success for
1. Creating a website is very important and we started out with a very basic
inexpensive site. We waited until our business was strong enough to support a
professionally designed site.
2. We utilized and continue to utilize free advertising available at various sites
on the web.
3. Self created marketing including eNewsletters, Brochures, Postcards, Business
Cards and word of mouth.
What are the upcoming goals for your business? With the current economic issues we are all facing, our main goal is SURVIVAL. In
order to survive, we know we must work even harder to assist our clients and do all
we can to help them survive.
Where do you see your business in another 10 years? We see our business at a level where we are managing others, yet remaining strictly Virtual. We have proven that Virtual Services can & do work. We strongly believe the state of the economy can work in our favor by providing an affordable option for businesses to reduce their overhead costs.
Name the top 3 products and/or services your business provides and their respective
benefits to the customer/consumer :
1. Accounting/Bookkeeping Services - All businesses need this... no matter what.
2. Administrative Services - Various services from A to Z
3. Marketing Services - eNewsletters, Standard Newsletters, Brochures, Ad Creation,
Has your business been recognized in any way by the media or any awards
organization? If so please state how you were chosen and what kind of recognition
your business has achieved.
We were contacted by a city newspaper and we were featured in a front section
article. They stated they were amazed by our success and wanted to share our story
with the community.
How many times a year do you offer special discounts on your products or services?
When? We never publicly offer discounts for the services we provide. It simply isn’t necessary.
Share with us two positive feedback comments your customers have said about your product and/or service.
Reliable and dependable: those are the words that come to mind when we think of Sandy Louth and AdminSpecialties. Sandy has earned our trust by working accurately and expeditiously, not only staying on top of the administrative aspects of managing workflows and cash flows, but also helping to plan for manageable business growth. Most importantly, however, Sandy takes a personal interest in helping her customers succeed and accomplish their goals, and as such, she's an invaluable member of any business team. Thanks, Sandy!
Scott - China
If you are reading this testimonial, then you have either already discovered the pleasure and value of having AdminSpecialties as an integral part of your company's staff or, if you have not utilized the plethora of services offered by AdminSpecialties you are in for a very pleasant surprise.
They are professional, easy to work with, time considerate, focused and always there when you need them. They are truly "Your Virtual Administrative Office Assistance Team" and I have passed along their contact information to my friends and associates that I truly want to succeed.
Business plans, financials, printing and binding projects, research, interviewing and people that are always concerned and there when you need them, AdminSpecialties is one of the most treasured resources that I have found in Houston. I will always be thankful to my attorney and friend for introducing me to these wonderful people, to such a valuable business resource.
Ernesto - Kingwood, Texas