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Albert E. Lindenberg - CEO of Canyon Leasing

1. Tell us about the start of Canyon Leasing business?

Canyon Leasing was founded in 2002 by a group of long term leasing investors as a small ticket, commercial equipment broker leasing company. Years later, the actual broker leasing operations were transferred to another company so that Canyon could concentrate on developing a superior Broker Training program.

2. What inspired you to start this business?

After 33 years in the Leasing Industry I was able to fulfill a life long ambition of combining my leasing industry skills with my love for teaching. Having a background in teaching finance at the University level, as well as a background leading a large public leasing company, and founding a small broker leasing company was a natural fit for starting a company like Canyon.

3.  How has Canyon Leasing evolved from where it started?

In order to enhance our training program, we have partnered with Latitude Leasing. Latitude is a broker leasing company that is very similar to the type of company that we are training our clients to create. Each of Latitude’s seven employees worked with me at Advanta and many of them also worked at LeaseComm Financial in the late 1980’s. With Latitude, we have created a great combination of classroom learning and “on the job training”. 

4.  What is the secret behind the success of Canyon Leasing?

We are dedicated to our motto “Our client’s success is our success.” With years of experience as a foundation, and a focus on supporting our clients, Canyon is well positioned to help our clients realize their personal goals and develop independence by owning their own leasing company.

5.  Let us talk about the Canyon Leasing Business Opportunity? 

 In this Business to Business environment, contact with customers is typically through phone, fax and e-mail. Therefore, investment in fixed assets is limited and generally only includes a computer with contact management software, a phone and a fax machine. Many brokers choose to work from home or a small office. Face to face contact with customers is usually limited to trade shows, and only a small amount of travel is necessary. As an added benefit, this means that the broker territory is unlimited and they can work with customers on a nationwide basis.

6. Do you believe that yours is a good opportunity for women?

There are many different types of individuals that have been successful as leasing brokers. They do not need to be “cold callers’ or extremely aggressive. They do need to instill confidence in their customers and have the ability to follow-up with vendors, lessees and funding sources to make sure that each transaction is completed in a timely accurate manner. Their ability to communicate, use contact management software and stay with the process equals success.

7. In your opinion what is the greatest thing about Canyon Leasing?

Our clients can develop a leasing company that has significant repeat business from vendors that rely on leasing as an aide to their sales process and from companies that acquire equipment using lease financing. Many different types of individuals have proven highly successful in leasing and can start their own company due to our affordable investment/low overhead/quick start model

8. Do you think women can have it all?

As a father of three girls, the brother to three sisters and the husband of a phenomenal woman I can answer unequivocally – YES.

9. Your advice to our mom entrepreneurs?

I am a father entrepreneur and therefore have not experienced first hand the challenges and rewards that a mom entrepreneur would have. In many years in the industry, I have enjoyed watching many women become successful leasing mom entrepreneurs.