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About this article: The Holiday Inn

The Holiday Inn is a well-known chain hotel with comfortable rooms and good service. Known for both family holidays and business trips, the Holiday Inn offers comfort and service which is known worldwide.

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The Holiday Inn
As a leading and famous hotel chain with significant presence around the world, the Holiday Inn hotel chain traces its beginnings to Memphis, Tennessee, United States and to the year 1952 when a homebuilder named Kemmons Wilson made his idea to provide inexpensive family accommodation for travelers in the U.S., into action. He did this by opening the first ever Holiday Inn in the month of September 1952 at the address 4941 Summer Avenue in the Berclair district of Memphis. Unfortunately, this property does not exist anymore; however, a historical sign marks the spot where it once stood.

Growing to a great hotel chain with over 1400 hotel properties around the world, when this hotel chain while being healthy, however, lost its market dominance in the 1980s due to changing business conditions and demographics. Holiday Inns, Inc. was renamed Holiday Corporation in 1985 to reflect the growth of the company's brands, including Harrah's, Embassy Suites, Crowne Plaza, Homewood Suites and Hampton Inns. In 1988, Holiday Inns International was purchased by UK-based Bass PLC (the owners of the Bass beer brand), followed by the remaining domestic Holiday Inn hotels in 1990, when founder Wilson sold his interest, after which the hotel group was known as Holiday Inn Worldwide. In March 1998, Bass acquired the InterContinental brand, expanding into the luxury hotel market. In 2000, Bass sold its brewing assets (and the rights to the Bass name) and changed its name to Six Continents PLC. InterContinental Hotels Group was created in 2003 after Six Continents split into two daughter companies: Mitchells and Butlers PLC to handle restaurant assets, and IHG to focus on soft drinks and hotels, including the Holiday Inn brand. The brand name Holiday Inn is now owned by IHG who in turn license it out to franchisees and third parties who operate hotels under management agreements.

The Holiday Inn hotel chain at the moment operates several brands catering to different customer segments of the market. These brands are as follows,

Holiday Inn - this brand is the more recognizable brand of this hotel chain. This brand in itself is divided into two types. One being, high rise full service plaza hotels and low rise full service hotels. Both of these types normally, offer the customer with such facilities as, restaurants, pools, room service, gym and functional plus comfortable rooms.

Holiday Inn Hotel & Suites - properties offering all the amenities and services of a regular Holiday Inn but consists of rooms mixed with suites.

Holiday Inn Resort - Offering all the amenities and services of a full-service Holiday Inn, resorts are considered a more of an advertising branding then a completely different brand. Most Holiday Inn Resort's are located in high leisure tourism markets.

Holiday Inn Select - These hotels under this brand offer products in the lines of upper range full-service hotels which cater to business travelers. In the year 2006, it was announced that Holiday Inn Select hotels will be discontinued. Existing hotels may continue to operate under the Holiday Inn Select flag until their existing license expires, however many are converting to Crowne Plaza or regular Holiday Inn hotels. The Select brand is effectively dead, with no further marketing or advertising based around the "Select" name.

Holiday Inn Sunspree Resorts - These hotels or resorts are mainly located in resort areas of the world, offering full service to the guests along with luxurious service. Typically, these properties are large.

Holiday Inn Garden Court - A limited brand presence which only exists in Europe and South Africa are designed to reflect the national culture.

Nickelodeon Family Suites - Nickelodeon-themed Holiday Inn hotel near Orlando, Florida.
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