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About this article: Marketing Tools and Ideas For Hotels

Even hotels need marketing ideas to keep guests interested in coming to the hotel. Some of these ideas including giving special deals for families, and offering extra services and amenities.

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Marketing tools and ideas for hotels
With the hospitality industry growing and hotels competing with each other, more and more hotels look for ways and means to market their hotel in the best way possible to attract guests.

Marketing of hotels has to be innovative and the methods used should be less complicating and easily accessible. Internet is the most economical value packed, marketing tool, and the most effective tool ever devised. The internet has been able to market hotels that are relatively new to the global market. A web-site that is designed or created for the hotel, allows the customer or the client to read and view all information needed about the hotel. By providing a range of home-pages, the customer could be directed to different aspects of the hotel, such as rates and current promotions, sales packages and on-line booking facilities. The information on the web-site should be clear, and accurate, so that the prospective client will not be misled. With this virtual marketing tool, sales could be closed effectively and efficiently, thus saving the company thousands of dollars each month.

Customized packages, paying attention to the needs and wants of the customer, thus making the customer satisfied is another way to market your hotel. The personal attention given makes the customer feel important. It will not take much time to attend to such matters, but the result will be rewarding.

Guidance and expertise should be sought from expert and veteran hoteliers, as their input and knowledge regarding the industry is immeasurable, and this could be put to good use.

Brochures and travel magazines and papers are a sure way to market your hotel. As potential customers browse these magazines and papers on a daily and weekly basis, advertising your hotel with a package that is affordable will attract the attention of the customer.

Inviting tour operators to stay in the hotel as guests is another idea that should be thought of. With the tour operators being solely in charge of groups that visit, the money spent in showing them what the hotel has to offer pays its dividends. Unless they experience what the hotel could offer the guest, they will not be able to promote such hotel to their guests.

As we use technology to attract business, we should not forget the fact that hospitality is a relationship business. Studies have shown that the old school method of providing personal attention to the client face to face, responding to their queries and providing adequate information, pays off better.

Remember at all times, that too much talking could loose sales, and too much information in the web-site also could loose sales. Keep it Simple (the 'K I S' theory) should be inculcated as it will be the best marketing strategy..
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