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Daily Fashion Tips

Joe Sinclair (28) and Katie Mackay (27) have been a couple for four years. Katie is a strategist at an advertising agency and Joe works in social media. They live above a flower market in the East End of London (so Joe never has an excuse not to buy Katie roses). For the past 14 months, Joe has taken a photograph of Katie each day and blogs about what she's wearing and their lives together.

Joe and Katie's popular blog can be found at http://www.whatkatiewore.com/

                         

1. Why did you decide to embark on this unusual fashion journey?

Joe: Katie always complained that I never wrote her any love letters. I've always adored Katie's incredibly bright, unique sense of style and so I decided to take a photograph of her every day - kind of like a daily love letter. And so Katie said that she thought she could wear a different outfit every day for a year, which I though was a brilliant idea - and something very cool to show our kids (when we have them)!

2. How interesting has your life been after deciding to wear different outfits everyday?

Katie: It's been so much fun! To start with, I was just so amazed with how romantic Joe was being. And then, loads of people started viewing the blog and commenting about my outfits. And then people started inviting me to fashion parties and giving me more clothes to wear! The highlight was when London Fashion Week asked Joe and me to be official bloggers. Wow!

3. Using your experience so far, what daily fashion tips can you offer our readers?

Katie: Even if it's just through one accessory, see every day as a chance to play. And hang on to your old clothes - half of my wardrobe is vintage items my wonderful mum kept for me until I was old enough to fit into them.

4. How do you decide on what to wear each day? How do you keep it different?

Katie: I normally start with one item that reflects my mood for the day. And from there, I build the outfit around it - by matching colors, textures or styles.

5. What lessons have you learned through this unique lifestyle?

Joe: It's the best thing in the world to make time every day for the person you love. The blog has meant that, despite working really long hours in our day jobs, we always have some quality time with each other each every day.

6. How did you develop your unique fashion sense? Can you offer some tips to our readers in that respect?

Katie: I try not to pay too much attention to all the glossy magazines and lifestyle blogs - they can give you an inferiority complex! I just wear clothes that make me happy, and the brighter the better.

The only advice I'm qualified to give is: fashion isn't a competition and it's definitely not about how much money you spend. But I know that if you wear clothes that make you feel good, it will boost your confidence and change your life.

7. What do you think you will do after you have completed this fashion challenge?

Joe: I'm really not sure. Maybe carry on? We've both been talking about moving to work in New York so maybe we'll do 'What Katie Wore in the USA!'

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