In the modern world of low cost technology, starting a business such as a t-shirt printing one is easier and more affordable than ever. In fact, designing and printing t-shirts is one of the most lucrative businesses today. For a small start up cost of 1,000 up to 10,000 dollars you can be in business making money within a week.
A T-shirt design business can be a part-time venture for an additional source of income. It can also be a full-time career where you’re in charge of your own work, and prosperous work at that.
In this business there are certain technical details you as a small business owner should know. The technical details that are to T-shirt design and printing is given below.
There are several methods of t-shirt printing to be considered according to your business strategy. Due to the fact that each has its benefits and circumstantial advantages, choosing the right printing method is absolutely crucial.
Heat Transfer printing is arguably the most popular choice for small businesses. The process involves heat transfer to press an existing photo or design on to a fabric. While it certainly isn’t as lasting as other methods, transfer printing is great for small quantities and is much faster than, say, screen printing.
Heat transfer provides a smooth feel when the fabric is produced. You’ll certainly notice the difference in texture, but it also has a tendency to crack more often. The machinery required is relatively small and a good option for small scaled production.
One of the most important things to remember with transfer printing is the restrictions of pressing on to colored garments. In general, most forms of transfer printing will focus on white T-shirts. This is due to the problems which arise when you try to press certain colors on to darker garments. Transferring yellow on to a blue garment would traditionally leave a greenish tone, for example.
Thankfully, there are now options available which cater for different colored fabric printing.
Vinyl transfers are one of those additional options. Focused primarily on offering support for color layering, vinyl pressing allows designers to use multiple colors and produce high quality final prints.
The process is centered on embellishing a garment. To use it will require a vinyl cutter which allows you to cut out a logo or design from a specific sheet. The design is then pressed through usual heat transfer means.
Prior to starting this business you as small business owner, should give due regard to your business goals. It’s important that these goals be realistic, and they should point the business in the direction you like your business to travel and what you intend to accomplish. Whatever the goals may be that you have set for yourself, you then need to strive for them and once you have accomplished your goals, then you know you’re on the right track.
Whatever business you move into, as an entrepreneur you need to have passion about your business. You have to have an interest in what you are doing or you’re not going to enjoy spending the time and effort your business requires. Everybody has a passion in one thing or another whether it is creating the designs, promoting, or any other aspect of the business, but you should have an interest in it. If you’re not passionate about a certain subject, then you need to think of another theme that you would be more interested in doing. Remember, you are going to spend a lot of time on the subject/theme that you choose, so if you aren’t passionate about it, then you’re going to get bored very fast and it’s not going to be enjoyable. This is very important in the T-Shirt industry as some subjects or themes do much better than others and receive more customers, but like all styles, they come and go. It’s possible to have a general subject or theme, but it makes it harder for you to market your shop or website.
As any business, you need to identify and aim your products at your target audience. Identify you who you are going to target will definitely help you in designing your website or shop. If you choose a general audience, you will find it hard to design products to suit the vast array of needs of this audience.