By Sandy Karn, Results Specialist
Taking your business from "Success to Significance" is exciting. Certain key factors need to be in place in order to accomplish that. Start by thinking about what you love to do, and create an enterprise idea around it. What did you love to do when you were a kid? How can you build a business around it?
When I was a kid, I loved to build boats, airplanes and models of all kinds. I just loved it! You may wonder at first what the heck that has to do with business. When I reflected on it, there was something I noticed. I loved to build things! In this case I loved to build models.
I thought about another thing I liked to do. I loved to sell cake tickets at the home basketball games. I realized I loved to sell. So, I logically put those two things together by finding a product line that I loved (self assessment tools), and built a network of sales people to sell it.
What do you love to do? How can you build an enterprise around it? Look at Mrs. Field’s Cookies, Barbie Dolls, Chanel No. 5---they all came out of something a woman was passionate about. So first and foremost, FIGURE OUT WHAT YOU ARE PASSIONATE ABOUT and scout around until you figure out how to connect that to an enterprise.
I had a call from a woman who was an encyclopedia sales rep in Alberta, Canada when I spoke up there for a manger’s meeting eighteen months earlier. She said, " I want to thank you for what you taught me at that session. I thought I would call to tell you what I did today. I am in Milwaukee where I sold my candy company for 1.6 million dollars."
Something in that seminar triggered in her a memory of one of her favorite things to do and that was to make candy. She went home and did just that instead of going home to sell more books. She had 2 recipes to start making and selling candy.
A company wanted what she had created and was willing to pay for it. She had $600,000 borrowed, which left her with a net sale of over a million dollars. She did what she was passionate about.
When you are doing your passion, you have a lot more energy for your business. You exude enthusiasm when you are doing what you love. It is contagious and people want what you’ve got.
You can give your customers more when you are doing your joy. Doing passion is doing joy. Doing drudgery is NOT doing joy. You take your pick it is up to you.
Wishing You the Very Best!
Sandy Karn, Results Specialist
Personal and Professional Development Consultant
President, Creative Results Sources, Inc.