By Mark Favin
Which do you think will fare better? A retail store focusing on a small town, or a store with many retail outlets all over the country?
How about a telecommunications provider servicing a small country compared to a mobile communication giant servicing the entire world?
In business, it's all about your reach. If you can reach a greater area, your market will grow just as much. And with a bigger market comes a bigger chance of bagging a bigger profit margin.
The same principle applies in online business. You have to extend your reach. You have to increase your exposure.
With the power of the World Wide Web at your fingertips, the whole world can potentially become your market. Are you doing something to realize this promise?
Here are 7 ways by which you can expand the reach of your online business...
1. Create your own eZine. An eZine is often used to attract the interests of your visitors so that they will subscribe to your mailing list. Once subscribed, you can follow up on them so that you can warm them up for a future sale, or for future visits to your website. This strategy expands your online business' reach because you will be adding repeat visitors to your traffic, instead of merely focusing on unique ones everyday. Additionally, depending on the quality of your electronic newsletter, you can even make it a viral weapon that will help you promote your website.
2. Try article marketing. Article marketing, or the submission of articles with corresponding resource boxes to the many article directories on the internet, is heralded as the most powerful marketing strategy invented in recent times. Article directories are visited by many, many visitors every day, and having an informative article written under your name and promoting your website's URL will not only help you gain the visitors your online business will need, it will also help brand yourself and your business as a legitimate expert in your field.
3. Maintain your own blog. One of the main features of web logs, or blogs as they have been fondly referred to, which makes them excellent marketing tools is their interconnectivity. Blogs have their own dedicated audiences. Blog owners can even subscribe and link to each other's blog sites to increase their readership.
4. Make use of social networking websites. Let's face it, a lot - and I do mean A LOT - of people use the internet for social functions like looking for a date or for a mate, even. Hence, dating websites have always been popular. Well, dating websites have evolved and are now known as social networking websites. They can be excellent channels for the promotion of your online business, if tapped correctly. Proof of this is www.myspace.com , which is the hottest social networking website today, and one of the hottest websites in the World Wide Web. It currently generates two and a half times the traffic that Google gets, according to reliable reports.
5. Try viral marketing. Viral marketing is the online equivalent of word-of-mouth advertising. With a viral product - say, an eBook that contains valuable information - bearing your online business' URL, distributed for free to an initial network, your business message can rapidly spread to a wide audience at an exponential rate.
6. Invest on link baits. The best way to win links is by investing on high quality content that only your website will have. This way, other websites will have no recourse by to provide a link to your page, hence increase exposure for your online endeavor.
7. Transforming your digital products into tangible goods. The online world, big as it is, is not the only reality you can concentrate on. There is an even bigger audience who want things the old-fashioned way. They want to read their books in bed, for example, instead of reading them from their monitors. Hence, you can convert some of your digital products into physical items to capture this large segment of the market. Print your books. Burn your scripts and programs on CDs. Distribute your audio or video products in CD or DVD formats.
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