By Donald N Lombardi
It never seems to amaze me how few people do their homework before going into a home based business. What is more amazing is how little people know about the business they are getting into, especially when it comes to a home based business. There are so many people both young and old trying to work from home on the Internet. Yet few of them realize the workload that goes with business. They have this dream of making it big without looking at what it is going to take to make their dream come true.
A goal without activity is just a dream. And activity without a goal is a nightmare! Many people do not sit down and assess what is involved in achieving their goal. They do not have the slightest idea of the workload involved. They believe that all they have to do is build a website and because it is on the web there will be millions of people waiting for them to open their doors for business. This is a dream without activity! You must realize that you are not the only game in the wide world of business. If you fail to take into consideration how much work is involved in reaching your potential customer and driving that traffic to your new website; it is fair to say that you will not find a way to do it.
If you are not committed to a goal and all of the necessary activity that is involved to reach your goal, you will not have the drive and willingness to succeed. It is easy to want something, but there is this little issue about dedication and determination. Commitment and persistence is necessary for success in any business especially a home based business. It is too easy to get distracted from your work when you are at home. If you do not have self discipline, do not put yourself through the troubles of failing and wondering exactly where you went wrong.
I am always amazed when I meet a new client who is struggling to keep their business afloat. It seems that many of them had this dream that their business would be a lot better than the job they left. That it would be free of any struggle or stress. They all felt that once they got their business up and running they could just put it on auto pilot. Many of them start their businesses without a goal and find themselves just struggling to get past the next week expenses not knowing whether or not they are going to make it. All of a sudden reality sets in, and they realize they are in over their heads and do not have the resources or energy to pull out from under. They finally get the fact that because it is their business, and not someone else's responsibility that they in turn will have to work probably much harder to keep it going.
Business is business whether it is home based or on a street corner. When people hear the nonsense about working 10 hours per week and striking it rich, I truly feel sorry for their heads and wallets when they inevitably return to planet earth. I do not think that they are stupid, but I do believe that they are naïve and lazy. To me that is the opposite of being dedicated and determined to succeed. Most people new to the home business scene have absolutely no idea just what it entails and should be told that success cannot be bought in a can. You must be able to test various strategies in order to reap the benefits of the successes they can yield.
The home based business market is extremely competitive and requires more than just a great website. You still have to commit all of the marketing resources necessary to communicate your site's existence and the many benefits of your products. Being aware of the competition and changes in the industry is a must if you want to stay ahead in the game. Managing a home based business is a full time job and can be fun and profitable if you know what you are doing and apply yourself. Good Luck!
Copyright © Donald N. Lombardi
About the Author
Don Lombardi,is an
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